A writeup of my talk at the Product Management Festival Singapore 2019, where I argue that the role of the product manager should expand to include digital transformation. — The challenge The sponsors of the Product Management Festival (PMF) Singapore included the likes of Grab, Google, Atlassian, Facebook, AWS and Flipkart. These companies are all digital natives. Their leaders understand digital. Their people, processes and platforms all support digital-first work. The product manager (PM) in such a situation ensures that they…